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While most climate change activities are focused on limiting emissions from the automotive, aviation and energy sectors, it’s the communications industry that is on track to generate more carbon emissions than all of the aforementioned sectors.
As of the end of 2021, over 90% of the world’s emissions are covered by a net zero target, requiring real focus for a company’s communication and IT infrastructure. One strategy employed by companies undergoing digital transformation is to move their data and services from their own premises to a colocation data centre.
Colocation provides companies with the ability to benefit from efficiencies gained from IT infrastructure being all in one place. For example, using a data centre allows a company to connect to multiple cloud services under the same roof, which means network traffic has to “travel” less far, resulting in a lower carbon toll. Similarly, these data centres offer new, environmentally friendly solutions that can quickly benefit companies from a tech perspective and, given they are designed around waste, heat and water recycling, and cold/hot aisle containment, the environmental impact is also reduced.
Many data centres have started using renewable energy such as wind, hydro or solar to power their operations, and optimising or upgrading technology to improve efficiency and operating temperature. The lengths that some companies are going to is significant - Google uses sea water from the Gulf of Finland to chill its Hamina servers, and Facebook launched a data centre on the edge of the Arctic Circle in Sweden! While US energy company Green Mountain has a data centre cooled by the cold waters of a Norwegian fjord.
Many reputable data centres allow companies access to their carbon reduction plans and their energy consumption reports, so a company can get a better picture of the efficiency and sustainability of the digital operation they are using.
It is believed that the reliance on data centres is only going to grow as internet penetration rates improve across the world in locations where internet freedom is only just becoming widespread. However, it is believed that if IT Industry can halve its carbon emissions in each of the next three decades, it can help the planet reach net zero by 2050.
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While most climate change activities are focused on limiting emissions from the automotive, aviation and energy sectors, it’s the communications industry that is on track to generate more carbon emissions than all of the aforementioned sectors.
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